Dealer retention

Motivated Active Sellers

Motivate your sellers to higher sales with an IPO reseller loyalty program.

What incentive does a seller have to precisely recommend your product to the end user? Why should he put your products in the foreground or advertise them with his "good name"? An important factor often remains unconsidered in addition to quality, image and brand as well as the trade margin - this being added value.

One does not achieve this added value with price reductions, which are just as frequently passed on to the end user as a competitive advantage by the reseller, damaging your "good name" or the market price, but rather with attractive extras.

This insight is not new, of course - but the question is rather, which bonus serves the objective as an extrinsic motivation factor, and how can the various resellers and their various services be rewarded?

You classified your resellers, and reseller A achieves his goals with no additional measures. Reseller B has great potential, but usually remains below his objectives?

With an IPO points-rewards shop, you have a powerful tool at hand to offer products to each reseller that will increase motivation on one hand, and a differentiation tool on the other so as not to waste your budget unnecessarily. Over 3,500 attractive branded products at best price, diverse and individual differentiation criteria for your resellers and an attractive system in your corporate design - all of this comes from a single source at IPO (Full Service). Read about the advantages of a rewards program with tangible rewards over cash or voucher solutions in the Brand Partners section. 

An IPO rewards shop is not a stand-alone solution - it is possible to flexibly respond to current needs at any time, allowing other user groups to participate in your system through system modularity (field service sales force, customers, and other employees), thus establishing a comprehensive instrument that is easy to control.

You can find IPO portal solutions with various hierarchy levels and modular extensions here.

Contact us - We will give you free advice for your reseller loyalty tool!